Vidalico Digital produced and created content that was covering the entire buyer’s journey from the awareness stage to consideration, to the decision-making process.
We also supported the company at international events, as well as used different content marketing tactics to increase the digital footprint and lead generation for VibeCatch.
Additionally, we took advantage of the HubSpot CRM platform that VibeCatch was already using to automate the lead generation and lead management process.
With our in-depth knowledge of the HubSpot platform, they were able to utilize all features to ensure that the workflow kept VibeCatch leads engaged with the right content at the right time, and to prioritize leads who were further down the funnel to provide added engagement.
We also started a podcast series as part of the content marketing strategy that enabled VibeCatch to educate their audience on several HR topics, like employee engagement and how to increase productivity and profitability with QWL. The results of the partnership helped VibeCatch achieve a powerful and thorough content marketing strategy.
