How to attract your audience - Engaging Marketers: Episode 2

The marketing story continues.

This week I had another marketing talk with Veronica from SPIN Ideas in Amsterdam. In this video, our main focus was the first stage of the inbound marketing process: the attract phase. The illustration bellow gives you an overview on the different stages of the inbound methodology. I consider the attract stage as being one of the most important one in the inbound methodology. The more strangers you are able to attract to your brand the higher the chances they become visitors, leads and eventually customers. 

  Inbound methodology stages according to HubSpot

Inbound methodology stages according to HubSpot

How do you attract visitors to your brand?

 

In this episode, we talk about keywords, different types of content creation, and distribution.

There are a few simple, cost effective things that you can do in order to attract your audience:

  • Build a website
  • Write a blog 
  • Create a video 
  • Host a workshop or presentation 
  • Research and optimise the keywords for your content.

Without giving too much away, have a look and let us know what you think. We tried to keep this video short and concise so you get the most out of it. Let me know in the comments what you would like to hear more of in our videos. Your feedback is appreciated. If you find this video series useful, please help us spread the word so others can benefit from it.