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Analytics Advisory

How to Enable Data Democratisation?

Chat with your Data

The rapid emergence of new technologies enable data to be shared and analysed by non-data experts. Data democratisation allows data to flow freely from the hands of a few experts to all employees throughout a business.

We can help you to set a foundation for true self-service analytics, to enable data-informed decision making and data-powered customer experiences. We help you to get the answers from your data you always wanted to know. Just by asking.


Which customers are the most valuable to our business?

ChannelsWhat channels yield the best results for us?
CampaignsWhich campaigns have the highest success rate?
CompetitorsHow do our results compare to those of our competitors?
ResourcesAre our resources allocated effectively?
OpportunitiesWhat are the best opportunities for growth for our business?
Marketing ROIWhere should we focus our marketing efforts and budget?
PerformanceWhat actions can we take to improve our performance?


We will assist you in designing and executing a comprehensive data & analytics strategy that empowers you to:

  • Democratise access to data
  • Chat with your data
  • Make informed choices
  • Take effective actions
  • Enhance the customer experience
  • Discover potential for cost savings
  • Identify opportunities for efficiency gains
  • Adapt to industry and market changes
  • Foster innovation and let the organization evolve


Self-service is the Key to Data Democratisation

Collect, integrate, evaluate, and act on your business data.

  • We enable our customers to easily access, analyze and effectively leverage their data.
  • We enable your business users to explore and analyze data on their own terms. Increase productivity, get faster insights, and better informed decision-making. Just by asking.
  • We deliver measurable value and ensure that our clients have the skills and knowledge necessary to fully leverage the power of self-service BI & Analytics.

Our approach is grounded in industry best practices and the latest technologies, ensuring that our solutions are scalable, secure, and future-proof. We are committed to helping our clients achieve their goals and realize the full potential of their data.

Effective business data analytics consists of the following building blocks for success:

Establish specific, measurable objectives aligned with your strategy to solve business problems and achieve success with data & analytics.

Data Management Collect data from multiple sources, integrate the data to create a unified dataset, and evaluate the data for quality, accuracy, and completeness.
Chat with your Data

Start chatting with your data enabled by our intelligent self-service BI & Analytics solution, which helps you analyse the data and gain actionable insights for decision-making.

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We also provide advisory for various mainstream data & analytics solutions.


Frequently Asked Questions

What is your typical approach in Analytics Advisory?

First we assess the current state of the customer's data environment: This would involve analyzing the customer's current data systems and processes to identify any bottlenecks, inefficiencies, or gaps in data management.

After that, we Identify the customer's business objectives: We would work with the customer to understand their business goals and objectives in order to determine how data can be used to support them.

Once the objectives are clear, we develop a data management strategy: Based on the findings of the assessment and the customer's business objectives, we would develop a data management strategy that outlines how to improve data collection, storage, processing, and analysis.

Implementing the strategy: We would work with the customer to implement the data management strategy, which may include implementing new data systems, tools, and processes, or training employees on new data management techniques.

After the successful project, we could help you with monitoring and maintaining the data environment: We would work with the customer to monitor the effectiveness of the new data management systems and processes, and make adjustments as needed to ensure they continue to meet the customer's business objectives. 

Providing ongoing support and consulting: If needed, we would continue to provide support and advice to the customer on an ongoing basis to ensure the data management systems and processes continue to meet the customer's needs.

How can we integrate data from multiple sources and systems to gain a comprehensive view of our business performance?

Integrating data from multiple sources and systems can give a comprehensive view of business performance by providing a more complete picture of, for example, customer behavior and marketing campaign effectiveness.

How can we use analytics to identify opportunities for cost savings and efficiency gains?

Analytics can identify opportunities for cost savings and efficiency gains by identifying inefficiencies in marketing operations and identifying areas where resources can be reallocated.

How can we use data to optimize our marketing strategies and tactics?

Data can be used to optimize marketing strategies and tactics by identifying patterns and trends in customer behavior, and using that information to make informed decisions about targeting, messaging, and channel mix.

How can we track and measure the effectiveness of our marketing campaigns?

We can help you to track and measure the effectiveness of marketing campaigns by using metrics such as click-through rates, conversion rates, and revenue generated.

We can also help you to track the customer journey and use A/B testing to optimize campaigns.

How can we improve our customer retention and loyalty?

Customer retention and loyalty can be improved by using analytics to understand customer needs and preferences, and by implementing targeted retention campaigns and loyalty programs.