What is inbound marketing?

Inbound marketing is a strategy focusing on attracting, engaging and delighting your visitors.

  • Attract visitors to your website. With a content strategy, you start building your authority and increase awareness.

  • Engage: Once you got their attention, start a conversation and build long-lasting relationships. Use conversion tools to capture the information of those interested in your business.

  • Delight: Create smart content that your prospects find valuable and start contextual conversations.

The buying behaviour has changed. So did the way people communicate. Growing your business poses new challenges and inbound marketing can help overcoming those hurdles.

If done right, this holistic approach has numerous benefits:

  • Simplify the job of the sales and marketing teams

  • Build brand authority, increase awareness, trust and credibility

  • Lower cost per generated lead

  • Generate leads and quality traffic

  • Exponential impact: results continue to compound even after you scale down

Is inbound marketing for me?

The ultimate goal of marketing is to support your business’ growth by attracting and retaining customers. The inbound methodology has been proved to be one of the most effective strategies for online growth. It supports your businesses in all the stages of development.

Here are some reasons you should consider inbound marketing:

  • Your ideal customers are spending a whole lot online

  • Your customers look for information, ask questions and search online for valuable content

  • You’re getting visitors but fail to convert them into leads

  • Outbound efforts don’t pay off (cold calls, events, advertising in printed magazines) as they used to.

  • You don’t see results from your current marketing efforts and you don’t know what works and what not

  • You do not have an overview of your overall marketing activities and budget spending.

WHAT IS Marketing automation?

Marketing automation enables businesses to automate certain repetitive tasks like social media, emails and website related actions with the help of software such as Hubspot.

While marketing automation has many benefits (nurturing prospects, turn leads into delighted customers, bringing significant revenue and providing a great return on investment), it can’t replace all your marketing efforts.

Do I need marketing automation?

You can think of marketing automation as the fuel that can power your engine. If you can consistently generate relevant content you are ready to set the wheels in motion.

Marketing automation is for your business if:

  • Your sales and marketing teams are not efficiently working towards the same goals

  • You want more transparency in your marketing and sales efforts.

  • You want to grow your business faster with fewer costs.

  • Instead of focusing on strategic initiatives, you spend time with manual, repetitive and inefficient tasks  

  • You can’t scale up because of lack of resources

  • Your competition is always on top and you can’t catch up

  • You have trouble showing the results of your hard work to executives

  • You have the spray and pray approach: send email blasts to everyone because there is no time to organize, target and segment your audience.

Benefits of marketing automation:

  • Save time: marketing automation supports your creative process by allowing you to speed up time-consuming tasks so you can focus on strategizing.

  • Save money: invest wisely and put more time and energy into sales, getting new customers and allowing your team members to focus on delivering outstanding results.

  • Scale: while you grow you need more resources to meet new challenges. Automation matches your long term goals.

  • Stronger teams: sales and marketing teams will work more efficiently and will focus on new challenges.

WHAT IS Sales automation?

Sales automation takes over the time-consuming tasks that sales representatives and managers have to do by automating, accelerating and increasing the efficiency of their efforts. This allows sales teams to focus on acquiring, nurturing and closing leads.
Do I need sales automation?

Sales automation is done like marketing automation but considers the specifics of the sales funnel.

Sales automation is for you if:

  • You lost deals because you forgot to follow up

  • You spend time adding leads to your CRM instead of contacting them

  • You contacted leads alphabetically, not based on their importance

  • You wasted time looking for information about a contact

  • You ignored an issue in your sales process

Benefits of sales automation:

  • Sales automation can offer more leads, conversions and sales with less work

  • Identify easier the potential customers

  • Ease of reporting

  • Simplify workflows and processes (scheduling of appointments, follow up emails, lead delivery and scoring, customer onboarding etc.)

  • You can attract prospects by showing them you are to be trusted when it comes to solving their problems.

  • You can use email templates and offers to automate parts of your sales processes and react faster.

  • You can delight customers with tools that make the process easier and more pleasant for them.

What are metrics and analytics and how to use them?

Metrics and analytics are important to businesses and knowing what to watch and how to measure the effectiveness of your marketing efforts can dictate the future steps for your company. Metrics are the numbers you track and analytics refer to the investigation into those numbers.

The metrics to track vary from company to company but keep in mind that they have to be actionable and relevant. Your ultimate goal is to drive revenue, therefore tracking metrics tight to your objectives is essential. Analytics are necessary when data is needed to answer specific business-related questions. (which new markets to pursue, where to extend, what products to develop, which customers are most likely to buy, which channels have the greatest response rate etc)

What metrics should I track?

Depending on the customer journey and the part of the funnel where they are, you want to track different metrics:

For awareness, reach and brand authority you need to analyze:

  • Website traffic

  • Awareness

  • Reach

  • Page views, pages per visit, time spent on site, bounce rate

  • Targeted engagement

  • Branded search

  • Inbound links

For lead nurturing, conversion and revenue you need to analyze:

  • Cost per lead

  • Quality of leads

  • Conversion rate

  • Marketing qualified leads

  • Sales qualified leads

  • Revenue (ROI)

  • Retention rate

If used right, metrics and analytics can have a great impact on your business This is also why a data-driven marketing approach drives more growth.

Which package is for me?

Vidalico Social

You have a limited budget and want to take advantage of social media to promote your business at affordable prices.

Vidalico Starter

You want to get started with digital marketing or enhance your social presence but don’t have the time or team to get excellent results.

Vidalico PRO

You already have a marketing team but need to expand your business or reach international customers. We collaborate with your team to achieve your business goals.


is marketing as a service for me?

Our services are designed for businesses who:

A) want to get started with digital marketing or enhance their social presence but don’t have the time or money to do it themselves and get excellent results.
B) already have a marketing team but need to expand your business and reach international customers. Our international marketing team can fully integrate with your existing one and help you achieve your business goals.
C) want to run advertising campaigns or have a project with a specific scope. In this case, check out our additional services and select the options you need.


What should I expect from your SERVICES?

Here are some of the things you can expect when choosing any of our packages:

- More time to focus on sales, product/service development or other business activities.
- Increase in the number of followers on social media platforms.
- Leads that potentially convert into customers.
- Engaging and high quality content to support your brand and business.
- Professional management of your social media pages and campaigns.
- Consistency in everything we do. We help you build and maintain a consistent image across all relevant social media platforms.
- Training from our experts on digital marketing and social media best practises and how to make the most of it.


Why do I need a social media STRATEGY?

More than increasing your followers and website traffic, with our Social Media package we aim to find new followers and subscribers that matter and add value to your business. Following industry's best practices, Vidalico social media package is designed around your business objectives to help you:

- Find new prospects and customers
- Spread the word about your product or service
- Connect with your audience in relevant places
- Promote your business with social ads
- Build trust and brand recognition
- Improve your SEO


How do i start?

1- Choose the package that is closer to your needs and budget.
2- Submit your details by clicking the Get Started button
3- One of our digital marketing specialists will contact you to discuss details and start the collaboration.

Not sure which package is best for your business? Don’t sweat! Select any of the packages or get in touch with us using the contact form. Our specialists team will guide you through the process and help you make the best decision for your business.


How does it work?

After you submitted your details to us, we look at your digital footprint by analysing your website and online presence in general. Next, we will look at your industry and competition to get a bigger picture of your business environment. A preliminary
discussion is scheduled to get any additional information we might need.

Once we have all the relevant information we prepare a bespoke digital marketing strategy to drive your business to the next level and help you get the results you want, in the fastest possible way.

Still not sure what to choose? Contact us and we'll help you.