Marketing as a Service

Vidalico Digital helps B2B companies solve marketing challenges by using inbound marketing along with the latest digital tools to build brand awareness, drive website traffic and convert visitors into quality leads. Not every tool and strategy applies to your business at all times, and therefore our mission is to design and implement the right marketing mix to help you grow.

Inbound Marketing Engage Attract Delight

Inbound Marketing

Vidalico Digital marketing service utilises the inbound marketing methodology to help B2B businesses attract, engage and delight their customers. Regardless of the products or services, we help you attract your ideal customers by presenting  relevant content at the right time.

Lead generation is a central component of our inbound marketing service. By creating high-converting content, like ebooks and white papers, we increase your search and overall digital footprint.

Visit our frequently asked questions to learn more about the benefits of inbound marketing.


The strategy

Content Marketing Strategy Inbound

Our inbound strategies are designed specifically to support your business goals. They include tactics for lead generation that are aligned to the various stages of your customer’s online journey. Creating personas for your ideal customer(s), we align your content to meet their needs wherever they are in the buying process.

Keywords & content marketing

Content marketing and Search Engine Optimisation (SEO) are key elements of successful inbound marketing, and they must support one another to produce the best results.

We identify the most attractive search topics for your industry and define the type of content that has the highest conversion potential. Blog posts, whitepapers, infographics and ebooks help increase your digital footprint and lead generation potential.

Inbound Marketing Tactics

Channels & tactics

Video, email, social media and paid advertising are just a few of the channels we analyse. We then recommend the most effective way for your business to embrace these tools. We make sure you are offering the right content on the right channel at the right time, all the time.

Paid traffic generation inbound services

Paid traffic generation

We use paid traffic sources, like Google AdWords, LinkedIn and Facebook, to support your lead generation and overall inbound marketing objectives. Testing and ongoing care is required to optimise your spend over time and to identify the channels that perform best for your industry and audience.

Paid traffic campaigns can be delivered as a stand-alone service or part of a complete inbound strategy package.