+ What is inbound marketing?

Inbound marketing is a strategy focusing on attracting, engaging, and delighting your visitors.

Attract: visitors to your website. By implementing a content strategy, you start establishing your authority and increasing awareness.

Engage: Once you have their attention, start a conversation and build long-lasting relationships. Use conversion tools to capture the information of those interested in your business.

Delight: Create smart content your prospects find valuable and start contextual conversations.

The buying behaviour has changed. So has the way people communicate. Growing your business poses new challenges, and inbound marketing can help overcome those hurdles.

If done right, this holistic approach has numerous benefits:

  • Simplifies the job of the sales and marketing teams

  • Builds brand authority, increases awareness, and establishes trust and credibility

  • Results in a lower cost per generated lead

  • Generates leads and quality traffic

  • Results continue to compound even after you scale down (exponential impact).

+ Is inbound marketing for me?

The ultimate goal of marketing is to support your business’ growth by attracting and retaining customers. The inbound methodology has been proven to be one of the most effective strategies for online growth. It supports your business in all stages of development.

Here are some reasons you should consider inbound marketing:

  • Your ideal customers are spending a whole lot of time and money online

  • Your customers look for information, ask questions and search online for valuable content

  • You’re getting visitors but fail to convert them into leads

  • Outbound efforts don’t provide the same ROI (cold calls, events, advertising in print magazines) as they used to.

  • You don’t see results from your current marketing efforts, and you don’t know what works and what does not

  • You do not have an overview of your overall marketing activities and budget spending.

+ What is Marketing as a Service?

Marketing as a Service (MaaS) has emerged as an outsourcing service meant to fill in the gaps for businesses that need to scale up their operations. MaaS can become a game changer for small and medium businesses, impacting the performance, scalability and flexibility, leaving room to innovate, experiment and grow.

+ Is Marketing as a Service for me?

Small and medium-sized businesses need to think outside their organization if they want sustained growth and profitability. Marketing agencies that offer MaaS take control of the digital marketing roadmap of the business, maximising limited resources. Outsourcing your digital marketing needs will bring more expertise, save you money and allow you to focus on business development. To decide if MaaS is for you, start by assessing the needs of your organisation and identify the essential areas that can benefit from external marketing resources.

Marketing as a Service is for you if:

  • You are overworked and understaffed

  • You spread yourself too thin to manage all the tasks internally

  • You lack the expertise to enhance execution

  • You don’t have meaningful interaction with your customers

  • You want to scale up with fewer costs

  • You suffer from poor execution and miss deadlines

  • You want sustained growth and quicker profitability

  • You are trying to enter new markets, launch new products or try new channels but your resources are limited

  • You don’t find time to experiment and innovate.

+ What is Marketing Automation?

Marketing automation enables businesses to automate certain repetitive tasks such as social media, emails and website-related actions with the help of software such as Hubspot. While marketing automation has many benefits (nurturing prospects, turning leads into delighted customers, bringing significant revenue and providing great ROI), it can’t replace all your marketing efforts.

+ Do I need marketing automation?

You can think of marketing automation as the fuel that powers your engine. If you can consistently generate relevant content, you are ready to set the wheels in motion.

Marketing automation is for your business if:

  • Your sales and marketing teams are not efficiently working toward the same goal(s)

  • You want more transparency in your marketing and sales efforts

  • You want to grow your business faster with fewer costs

  • Instead of focusing on strategic initiatives, you spend time on manual, repetitive and inefficient tasks

  • You can’t scale up because of lack of resources

  • Your competition is always leading the way and you can’t catch up

  • You have trouble showing the results of your hard work to executives

  • You have the spray and pray approach: send email blasts to everyone because there is no time to organize, target and segment your audience.

Benefits of marketing automation:

  • Save time: marketing automation supports your creative process by allowing you to speed up time-consuming tasks so you can focus on strategizing.

  • Save money: invest wisely and put more time and energy into sales, getting new customers and allowing your team members to focus on delivering outstanding results.

  • Scale: while you grow you need more resources to meet new challenges. Automation matches your long-term goals.

  • Stronger teams: sales and marketing teams will work more efficiently and focus on new challenges.

+ What is Sales Automation?

Sales automation takes over the time-consuming tasks that sales representatives and managers have to do by automating, accelerating and increasing the efficiency of their efforts. This allows sales teams to focus on acquiring, nurturing and closing leads.

+ Do I need sales automation?

Sales automation is similar to marketing automation but considers the specifics of the sales funnel.

Sales automation is for you if you:

  • Lost deals because you forgot to follow up

  • Spend time adding leads to your CRM instead of contacting them

  • Contacted leads alphabetically, not based on importance

  • Wasted time looking for a contact’s information

  • Ignored an issue in your sales process

Benefits of sales automation:

  • Offers more leads, conversions and sales with less work

  • Better identify the potential customers

  • Ease of reporting

  • Simplify workflows and processes (scheduling of appointments, follow up emails, lead delivery and scoring, customer onboarding etc.)

  • Attract prospects by showing them you are to be trusted when it comes to solving their problems

  • Use email templates and offers to automate parts of your sales processes and react faster. Delight customers with tools that make the process easier and more pleasant for them.

+ Why Do I Need a Social Media Strategy?

More than increasing your followers and website traffic, with our Social Media Services we aim to find new followers and subscribers that matter and add value to your business. Following industry best practices, Vidalico social media tactics are designed around your business objectives to help you:

  • Find new prospects and customers

  • Spread the word about your product or service

  • Connect with your audience in relevant places

  • Promote your business with social ads

  • Build trust and brand recognition

  • Improve SEO

+ What are metrics, analytics and how should you use them?

Metrics and analytics are important to businesses. Knowing what to watch and how to measure the effectiveness of your marketing efforts can dictate the future steps of your company. Metrics are the numbers you track and analytics refer to the investigation into those numbers.

The metrics worth tracking vary from company to company but keep in mind they have to be actionable and relevant. Your ultimate goal is to drive revenue, therefore tracking metrics in line to your objective is essential. Analytics are necessary when data is needed to answer specific business-related questions, for instance new markets to pursue, where to extend, products to develop, which customers are most likely to buy, which channels have the greatest response rate, etc.

+ What metrics should I track?

Depending on the customer journey and where they are in the sales funnel, you will want to track different metrics. For awareness, reach and brand authority you need to analyse:

  • Website traffic

  • Awareness

  • Reach

  • Page views

  • Pages per visit

  • Time spent on site

  • Bounce rate

  • Social media engagement

  • Targeted engagement

  • Branded search

  • Inbound links

  • For lead nurturing, conversion and revenue you need to analyse:

  • Cost per lead

  • Quality of leads

  • Conversion rate

  • Marketing qualified leads

  • Sales qualified leads

  • Revenue (ROI)

  • Retention rate

If used right, metrics and analytics can have a great impact on your business This is also why a data-driven marketing approach drives more growth.

+ What Should I Expect from Your Services?

Here are some of the things you can expect when choosing to work with Vidalico Digital:

  • More time to focus on sales, product/service development or other business activities.

  • Increase in the number of followers on social media platforms.

  • Leads that potentially convert into customers.

  • Engaging and high quality content to support your brand and business.

  • Professional management of your social media pages and campaigns.

  • Consistency in everything we do. We help you build and maintain a consistent image across all relevant social media platforms.

  • Training from our experts on digital marketing and social media best practises and how to make the most of it.

+ How Do I Start Working With You?

Use our contact form to tell us about your business and the things you want us to help you with. After you submit your details, we look at your digital footprint by auditing your website and online presence in general. Next, we will look at your industry and competition to get a bigger picture of your business environment. A preliminary discussion will then be scheduled to gather any additional information we might need.

Once we have all the relevant information we prepare a bespoke digital marketing strategy to drive your business to the next level and help you get the results you want, in the fastest possible way.