Product marketing is a complex area and it takes a lot to get right especially for start-ups and SME's. In many cases, due to limited time and resources, start-ups don't give product marketing the attention it deserves.
Therefore we decided to create a short video series to cover the basics of product marketing and for this we invited our friend, Lucas Weber to share his knowledge on the topic. Lucas is the author of The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company.
In this video series we will cover: product launches, sales enablement, positioning and messaging.Read More