The landing page - your lead conversion tool
You have an offer you want to share with your audience. You want them to know how your offer can help them solve a problem or benefit from an opportunity. A landing page is one way to communicate.
Essentially, a landing page is a website page that is designed to convert visitors into leads. It works like this: visitors click a call-to-action in order to get to a landing page. Once on the landing page, they fill out a form with their contact details. This action converts them into a lead.
Your call to action should be relevant to the activity you want your visitors to perform. For example: download, read, get, book, and watch are all typical calls-to-action. Once your visitors have submitted their contact information they are directed to a thank you page where the offer is delivered. Remember, landing pages play a major role in converting visitors to leads.
Watch this short video I did with Veronica from Spin Ideas where we share our tips for creating a high-converting landing page. If you find this video useful, please click share at the bottom of the post so others can benefit from it.