A successful social selling program comprises of the collaboration between the marketing and sales departments. In short, social selling is all about leveraging your social network to build better relationships, find the right prospects, and finally, achieve your sales goals.
If you have reached this post, you are definitely in one of the three following categories. You are either: 1) a marketer, looking for the best tips and tricks on what type of content to post to promote the product or service; 2) a business owner who wants to get the most out of your company’s online presence; 3) a passionate blogger who likes to post about their work or everyday life stories.
In today’s online digitalized-society, there’s nothing you can do without stumbling upon or having the need to use digital marketing. The moment you start your PC, laptop, or open your smartphone, you are exposed to digital marketing, in one form or another, and this is why this field is so crucial for the business world.